How to create a Facebook business page for a home or maker business

How to create a Facebook business page, step by step

These are Facebook's own steps for a computer, as its Help Center lists them. To create a Page, you need a profile. Information from that personal profile won't appear on your Facebook Page unless you share it there, so visitors see the business and not your private posts.

1. Open Pages

   Log into Facebook on a computer, click Pages in the menu on the left, then click Create Page.

2. Choose a public Page

   Select Public Page, click Next, then click Get Started.

3. Add the Page name and category

   Use the name buyers already know, usually the shop or brand name. Type a few words that describe what you sell and pick the closest category from the list. The section on names below covers what Facebook does not allow in a Page name.

4. Add a short bio and create the Page

   The bio is optional, and it tells visitors what you sell. Facebook recommends keeping it to 1–2 sentences: say what you make and how people can buy it. Then click Create Page.

5. Add contact details, location and hours

   Add a phone number, website and email address. If customers can visit you, add an address and business hours as well. Click Next.

6. Add photos and an action button

   Upload a profile picture and a cover photo, then edit the action button, the button visitors click to message you or go to your shop. Click Next.

7. Connect WhatsApp or skip

   If you take orders over WhatsApp, connect it to the Page now. Otherwise click Skip; you can connect it later from the Page.

8. Invite friends and finish

   Invite friends to follow the Page and click Next, then choose your notification settings and click Done. The Page is now live.

Facebook business page or personal profile: which to use

A personal profile represents you. A Facebook business page represents your shop, brand or product, and Facebook's Help Center puts it this way. If your goal is to represent your business, brand or product on Facebook, create a Page.

Facebook's Terms draw the same line. They ask each person to create one account and use it for personal purposes, and anyone who manages a Page for a business must agree to Facebook's Commercial Terms.

Many makers start by posting products from their personal profile, which works while buyers are friends and family. A Page moves orders and customer messages off your private account, lets other people help run it, and is where advertising starts. You need a Page to advertise on Facebook.

Pro mode sits between the two. It is a setting you can turn on for your Facebook profile: when it is on, anyone on Facebook can follow you to see your public updates in their Feed. It can suit a maker who sells under their own name and wants one account. A shop with its own name, or one that more than one person runs, fits a Page better.

Choosing a Page name, category and username

Page names must accurately reflect the Page and follow Facebook's naming guidelines. They must also use correct capitalization, and they may not include all capital letters, except for acronyms. Example: Moss and Wick Candles follows this rule, and MOSS AND WICK CANDLES does not. These are also not allowed in a Page name:

• Descriptions or slogans, so keep your tagline for the bio.
• A single, general word, such as Candles on its own.
• Symbols (example: ® ) or unnecessary punctuation.

The category tells Facebook what kind of business the Page is. Facebook says the category you choose will provide unique features for your business, and you can add up to 3 more relevant categories so more buyers find the Page. Pick the closest match for what you make. There is no limit to the number of times that you can edit the category later. If you connect Instagram, the category label on your Instagram profile is the same as the category of your linked Facebook page.

The username gives the Page a short web address in the form facebook.com/username, which you can print on cards, labels and packaging. Set it under Settings, then Page setup, then Name. Facebook notes that newly-created Pages may not immediately be able to create a username, and that a Page's username may be removed because of inactivity, so keep posting once you have one.

Contact details and shop information for a home business

The details on a Facebook business page are what a buyer checks before they message you or order. A Page can show details such as address, areas serviced, email, phone number, website, hours. Fill in the fields that match how you sell and leave out the rest.

A home business that ships its orders does not have to publish a home address. Facebook's advice is that if a business has a physical location, you add an address and business hours so people know where and when to visit.

• Website: the online store where people buy. A Facebook Shop sends buyers there to pay, so use the store address rather than a social profile.
• Email and phone: how customers reach you about custom orders and questions. Use a business email that you check every day.
• Areas serviced: the towns or region you deliver to, if you work from home and do not want visitors.
• Address and hours: only if you have a studio, shop or regular market stall that people can visit.
• Action button: the button visitors click to take one action, such as sending a message or going to your website.

Profile picture and cover photo sizes

Facebook's Help Center gives these sizes for Page images. Use your logo or a clear product photo as the profile picture, and a photo of your work, studio or stall as the cover.

Adding a shop to your Facebook business page

Shops on Facebook and Instagram let you show products on your Page. Meta describes a Shop as a way to create a free online store that people can reach from your Facebook Page or Instagram profile.

Checkout inside Facebook has ended. Since September 2025, Shops on Facebook and Instagram use website checkout: buyers browse products on Facebook, then go to your own website to pay. You now manage orders, payments, delivery and returns on your own website.

A Facebook Shop is useful once you have a store with its own checkout. You create the shop in Commerce Manager, connect your Page, add products to a catalog and add the checkout URL. Meta no longer offers chargeback or dispute resolution services, so refunds and chargebacks are handled by your store and its payment provider.

How to connect Instagram to your Facebook business page

You can connect Instagram if you have Facebook access or task access to the Page. These are Facebook's steps on a computer.

1. Switch into the Page

   Log into Facebook, click your profile photo in the top right, click See all profiles, then select the Page.

2. Open the Page settings

   Click the Page's profile picture in the top right, click Settings & privacy, then click Settings.

3. Open Linked accounts

   Under Permissions, click Linked accounts, then click Instagram.

4. Connect the account

   Click Connect account, log in to the Instagram account you use for the shop and follow the steps on screen.

5. Check the Instagram account type

   If you link a personal Instagram account to a Page managed in Business Manager, you'll be prompted to switch to a professional account during the linking process.

What changes when Instagram and your Page are connected

When you set up an Instagram professional account, connecting a Facebook Page is optional and will make it easier to share Instagram posts on Facebook and use connected experiences such as ads and shopping tools. Instagram professional accounts are either Business or Creator. Business accounts are best for retailers, local businesses, brands, organizations and service providers, which covers most shops that sell products. Connecting the accounts changes these things:

• One inbox: you can choose to let people with access to the Page read and respond to Instagram comments and Direct messages from the Facebook Page Inbox.
• Cross-posting: people with full Facebook access can share Facebook Page posts to Instagram. In the other direction, you will only be able to share your Instagram posts to Facebook through that page.
• Ads: people with access to the Page can create Instagram ads from Facebook and answer comments on those ads.
• Privacy: professional accounts can't be set to private. If your personal account is private, switching to a professional account will make it public. The link between the two accounts may be viewable by others.

Running the Page after it is live

A new Page looks empty until it has posts. These are the first things to set up in the first weeks.

• Post your products with prices and how to order, and pin the post that explains how to buy.
• Answer messages from the Page inbox, which lets you communicate with people on Facebook, Messenger and Instagram.
• Give a partner or helper access instead of sharing your password. Facebook offers Facebook access or task access, and people with task access manage the Page from tools such as Meta Business Suite or Ads Manager.
• Give full control only to people you trust. With it, someone can remove anyone from the Page (including you), or delete the Page. For the Page to stay active, it needs at least one person with Facebook access with full control.
• Keep the Page current. Google may index your Page, so a Page with a clear name, category and bio can show up when people search for your shop.

Where Nation fits

Questions about Facebook business pages