Quick answer
The cheapest Etsy SEO tool to start with is eRank, which has a free plan and a Basic plan at $5.99 /mo. Alura's Basic plan is $11.99/mo, Marmalead's single plan is $19 USD paid monthly and EverBee's Growth plan is $39 a month, all billed monthly. Before you pay, try Etsy's own tools: Shop Stats lists your search terms, and Marketplace Insights gives 15 keyword searches per week for free.
Nation, an AI store builder, publishes this page. It is pre-launch, with a waitlist on withnation.ai, so it is not in the list or the fee example. See where Nation fits.
How we compared
Every tool here was checked against the same four questions. The last one decides whether you need a paid tool at all.
- Price of the first paid plan What the cheapest paid plan costs billed monthly, and what it comes to billed yearly.
- Free plan Whether you can use the tool without paying, and the limits on that plan.
- Shops and listings How many Etsy shops you can connect and how many listings the plan covers.
- What it adds over Etsy's own data Etsy's Shop Stats and Marketplace Insights show search terms and keyword data for free. A paid tool is worth it only for what those free reports cannot show.
Etsy SEO tools at a glance
Each tool is shown at its cheapest paid plan. The source and check date for every price are listed under each tool and at the end of the page.
What each tool costs in a month
These tools charge a subscription, not a fee on your sales, so the useful comparison is the monthly price. The chart shows the cheapest paid plan of each tool, billed monthly.
- eRank baseline $5.99 or $65.99 billed annually Basic, monthly $5.99
- Alura $11.99 or $7.99/mo billed annually Basic, monthly $11.99
- Marmalead $19 or $190 USD paid annually Monthly $19
- EverBee $39 or billed annually at $299 Growth, monthly $39
Prices in US dollars before any tax, read on each tool's pricing page. EverBee is shown at its Growth research plan; its OpoShop store plans are a separate product.
Each tool in detail
Every tool gets the same five lines: price, what you pay beyond the plan, what it is strong at, who it is best for and its main limit.
The cheapest paid plan of the four, and a free plan with no limited timeline that you can join without submitting any credit card or payment information.
- Price
- Basic $5.99 /mo or $65.99 billed annually. Pro $9.99 /mo or $94.99 billed annually. Expert $29.99 /mo or $269.99 billed annually.
- Fees per sale
- Nothing beyond the plan, billed once a month for monthly plans, or once a year for annual plans. You can cancel your subscription, downgrade or upgrade your plan at any time.
- Strong at
- Keyword research at a low price: Basic includes 100 keyword lookups/day.
- Best for
- Sellers who want keyword research on a small budget.
- Limit
- Prepaid plans are not refunded: eRank's terms say no refunds or credits for Subscriptions that have been prepaid.
The most expensive first paid plan of the four. EverBee also sells OpoShop, a separate store builder with its own plans.
- Price
- Hobby is $ 0 / month Free forever. Growth $39 a month or billed annually at $299. Business $99 a month or $828 a year.
- Fees per sale
- Nothing beyond the research plan. Annual billing saves up to 36%.
- Strong at
- Product research: Growth shows other listings' sales, revenue, conversion rate.
- Best for
- Sellers who are choosing what to make next.
- Limit
- The Growth plan costs $39 a month, against $5.99 /mo for eRank Basic.
One plan with four ways to pay: monthly, quarterly, yearly or once.
- Price
- $19 USD paid monthly, $53 USD paid quarterly, $190 USD paid annually, or $300 USD paid ONCE.
- Fees per sale
- Nothing beyond the plan. The plan lets you connect multiple shops.
- Strong at
- A one-time lifetime price.
- Best for
- Sellers who know they will keep using one tool for years.
- Limit
- Marmalead's terms say All payments for the current billing period will not be refunded.
A free plan, and paid plans that are much cheaper on annual billing: Save up to 50%.
- Price
- Basic $11.99/mo, or $7.99/mo billed annually. Growth $29.99/mo or $14.99/mo. Professional $69.99/mo or $29.99/mo.
- Fees per sale
- Nothing beyond the plan. Subscriptions are paid through Stripe.
- Strong at
- Listing work: Basic includes Optimize up to 100 listings.
- Best for
- Sellers who want to rewrite many listings and will pay yearly.
- Limit
- The free plan allows Up to 5 daily searches/tool.
Which one fits you
You want to try keyword research without paying.
eRank or Alura
eRank's free plan has no limited timeline. Alura's free plan allows Up to 5 daily searches/tool.
You want the cheapest paid plan.
eRank Basic
$5.99 /mo, or $65.99 billed annually.
You want to pay once and not again.
Marmalead
A lifetime plan at $300 USD paid ONCE.
You want to rewrite a lot of listings.
Alura
Basic includes Optimize up to 100 listings, at $7.99/mo on annual billing.
You are deciding what product to make next.
EverBee
Growth shows listings' sales, revenue, conversion rate, at $39 a month.
You have a few listings and little budget.
Etsy's Shop Stats and Marketplace Insights
Both are free. Marketplace Insights gives 15 keyword searches per week for free, or unlimited keywords for Etsy Plus subscribers.
Where Nation fits
Nation
Category: an AI store builder
Nation says one description of what you make builds the store, then agents handle orders, customers and delivery and run ads, content and social posts, with you approving the work. It is a store builder, not an Etsy research tool, so it is not compared here.
Limits today
- Status: pre-launch, with a waitlist on withnation.ai.
- Pricing and fees: not announced yet.
- Shopper marketplace: no shopper marketplace has been announced.
- Track record: no independent reviews or public stores yet.
Nation publishes this page. Nation is not an Etsy SEO tool and is not ranked or scored here.
Describe what you makeDisclosure and method
Nation, an AI store builder, publishes this page. Nation is not an Etsy SEO tool and is not ranked or compared here.
The list covers four paid Etsy research tools that a US seller can subscribe to. No tool paid to be included, and none of the links are affiliate links.
Every price was read on the tool's own pricing page on 3 Oct 2026. Each tool's section names its source, and the full list is below.
Questions about Etsy SEO tools
What is the best Etsy SEO tool?
The best Etsy SEO tool depends on budget and on what you research. eRank is the cheapest paid option at $5.99 /mo and has a free plan. Alura suits sellers who rewrite many listings, Marmalead suits sellers who want to pay once, and EverBee suits product research, at $39 a month on Growth.
eRank vs EverBee: which should I use?
eRank vs EverBee comes down to price and purpose. eRank Basic costs $5.99 /mo and includes 100 keyword lookups/day. EverBee Growth costs $39 a month, or billed annually at $299, and shows listings' sales, revenue, conversion rate for product research. Both have a free plan, so you can try each before paying.
Alura vs EverBee: what is the difference?
Alura vs EverBee differ mainly in price and focus. Alura Basic is $11.99/mo, or $7.99/mo on annual billing, and includes Optimize up to 100 listings. EverBee Growth is $39 a month and shows listings' sales, revenue, conversion rate for product research. Both have a free plan.
Marmalead vs eRank: which costs less?
Marmalead vs eRank on price: eRank costs less. eRank Basic is $5.99 /mo or $65.99 billed annually, and eRank has a free plan. Marmalead has one plan at $19 USD paid monthly, $190 USD paid annually, or $300 USD paid ONCE for life. The lifetime price costs more than several years of eRank Basic on yearly billing.
Is there a free Etsy keyword research tool?
A free Etsy keyword research tool is built into Etsy. Marketplace Insights, under Stats in Shop Manager, gives 15 keyword searches per week for free and shows the number of searches and listings on Etsy from the last 30 days. Shop Stats lists the search terms that found your listings. eRank and Alura also have free plans, with Up to 5 daily searches/tool on Alura.
Do I need an Etsy research tool if I have Shop Stats?
An Etsy research tool is optional if you use Etsy's own stats. Shop Stats shows the search terms that found your listings, and Marketplace Insights gives 15 keyword searches per week for free. A paid tool adds more searches, such as 100 keyword lookups/day on eRank Basic, which matters most when you research many keywords.