Quick answer
In Wix vs GoDaddy, GoDaddy costs less to sell on: Starter is $9.99/mo billed annually against $29 a month (billed yearly, paid in full upfront) for Wix Core, and on a $50 card sale GoDaddy takes $1.65 in fees against $1.75 on Wix. First stores and side sellers who want the lowest monthly cost should pick GoDaddy. Sellers with products in many sizes and colors, or who want a wide choice of templates, should pick Wix.
Nation, an AI store builder, publishes this page. It is pre-launch, with a waitlist on withnation.ai, so it is not in the comparison or the fee example. See where Nation fits.
How we compared
Wix vs GoDaddy is a choice between two builders for your own store, so on either one you bring the buyers. GoDaddy Starter comes out lower on the plan price and on the fee for each sale, so the case for Wix rests on product options and templates. Both were checked against the same four questions.
- Monthly cost of a plan that can sell The cheapest plan on each builder that takes payments online, billed yearly, which is how both show their lowest price.
- Fees on each sale Card processing fees on one order through each builder's own payments, read from its own fee pages for a US seller.
- Sales volume A lower plan price helps a seller with few orders. A lower fee per sale helps a seller with many.
- Starting and store limits Free plans, product options and plan limits that decide how you can start and what you can list.
Wix vs GoDaddy at a glance
Each builder is shown at its cheapest plan that accepts online payments, billed yearly. The source and check date for every number are listed under each builder and at the end of the page.
What Wix and GoDaddy keep from a $50 sale
Fees are easier to compare on one order than as percentages. Example: one $50 order, paid online with a standard US card, with free shipping and no sales tax. On Wix Core, Wix Payments charges 2.9% + $0.30 for card processing. On GoDaddy Starter, GoDaddy Payments charges 2.7% + 30¢.
- GoDaddy $1.65 plus Starter $9.99/mo billed annually Card 2.7% + 30¢ $1.65
- Wix baseline $1.75 plus Core $29 a month (billed yearly, paid in full upfront) Card 2.9% + $0.30 $1.75
Assumes a $50 item, free shipping, no tax, a standard US card (not Amex) paid online through each builder's own payments, and no currency conversion. On Wix, Amex costs 3.7% of the transaction amount + 0.30 USD and PayPal costs 3.49% of the transaction amount + 0.49 USD. GoDaddy offers Stripe if your business is located outside of US or Canada, or if you need recurring payments; this example uses GoDaddy Payments.
Wix and GoDaddy in detail
Each builder gets the same five lines: price, fees per sale, what it is strong at, who it is best for and its main limit.
The baseline. A website builder with 2000+ website templates and a store built in. Selling starts at Core: Wix's help center says that on the Light plan, you won't be able to accept payments through your site.
- Price
- Core, the cheapest plan that accepts payments, is $29 a month (billed yearly, paid in full upfront). Business is $39 a month (billed yearly). The free plan gives an unlimited free trial that includes publishing your site, but accepting payments needs a paid subscription.
- Fees per sale
- Card processing of 2.9% + $0.30 through Wix Payments for a standard US card. Amex costs 3.7% of the transaction amount + 0.30 USD, PayPal costs 3.49% of the transaction amount + 0.49 USD, and international cards add 1.5% of the transaction amount on top of the standard processing fee.
- Strong at
- Product options and design choice: products can have up to 1,000 variants each, and there are 2000+ website templates to start from.
- Best for
- Sellers with products in many sizes and colors, or who want to pick a template and shape the store themselves.
- Limit
- Core costs more a month than GoDaddy Starter and charges more on each card sale.
A website builder whose Airo AI builder generates a website from a few prompts. GoDaddy says that with any website plan, you can set up an online store and start taking payments with GoDaddy Payments.
- Price
- Starter is $9.99/mo billed annually or $19.99/mo billed monthly. Professional is $24.99/mo billed annually and Ultimate is $99.99/mo billed annually. GoDaddy says you can set up your store for free and only pay when you are ready to publish.
- Fees per sale
- Card processing of 2.7% + 30¢ through GoDaddy Payments. A dispute costs $15, and same-day or instant payouts cost 1.75%.
- Strong at
- Low cost: the cheaper plan and the lower card rate of the two. The Starter plan card lists “Sell unlimited products and services”.
- Best for
- First stores and side sellers with few product options who want the lowest monthly cost.
- Limit
- Product options: GoDaddy's help center says a store can have up to three options for each product and up to 100 choices for the whole store. On Starter, the plan card lists “Publish 1 site” and 150 AI credits/mo for building with AI. The low price needs a yearly plan: monthly billing costs $19.99/mo.
Which one fits you
You are opening a first store or a side business and want the lowest cost.
GoDaddy Starter
Starter is $9.99/mo billed annually against $29 a month (billed yearly, paid in full upfront) for Wix Core, and a $50 card sale costs $1.65 in fees against $1.75 on Wix.
You sell every week and orders keep growing.
GoDaddy
GoDaddy's card rate of 2.7% + 30¢ is below Wix's 2.9% + $0.30, so Wix does not catch up on cost as orders grow.
You sell products with many sizes, colors or options.
Wix
Wix products can have up to 1,000 variants each. GoDaddy's help center says a store can have up to three options for each product and up to 100 choices for the whole store.
You want to pick a template and shape the store yourself.
Wix
Wix offers 2000+ website templates. GoDaddy's builder generates a website from a few prompts, with 150 AI credits/mo on Starter.
You want to publish the site before you pay anything.
Wix
Wix gives an unlimited free trial that includes publishing your site. On GoDaddy, you can set up your store for free and only pay when you are ready to publish.
Where Nation fits
Nation
Category: an AI store builder
Nation says one description of what you make builds the store, then agents handle orders, customers and delivery and run ads, content and social posts, with you approving the work. Because pricing is not announced yet, it is not compared on fees here.
Limits today
- Status: pre-launch, with a waitlist on withnation.ai.
- Pricing and fees: not announced yet.
- Shopper marketplace: no shopper marketplace has been announced.
- Track record: no independent reviews or public stores yet.
Nation publishes this page. Nation is not ranked here and will not be added to the comparison or the fee example until signup is public and pricing is published.
Describe what you makeDisclosure and method
Nation, an AI store builder, publishes this page. Nation is not ranked here and will not be added to the comparison until signup is public and pricing is published.
The page compares Wix and GoDaddy for a US seller of physical products, each at its cheapest plan that accepts online payments. Neither company paid to be included, and none of the links are affiliate links.
Every fee and price was read on the builder's own pricing or help page on 2 Oct 2026 or later. Each builder's section names its source, and the full list is below.
Questions about Wix vs GoDaddy
Is Wix or GoDaddy cheaper for selling online?
GoDaddy is cheaper than Wix for selling online on both counts checked here. GoDaddy Starter costs $9.99/mo billed annually against $29 a month (billed yearly, paid in full upfront) for Wix Core. On a $50 card sale, GoDaddy charges $1.65 and Wix charges $1.75. Because GoDaddy is lower on the plan and on each sale, it stays cheaper at any number of orders.
Can you sell products on GoDaddy's Starter plan?
You can sell products on GoDaddy's Starter plan. GoDaddy says that with any website plan, you can set up an online store and start taking payments with GoDaddy Payments, and the Starter plan card lists “Sell unlimited products and services”. The same card describes Starter as “Best for portfolios, personal sites and content creators”, but the store still works on it. Starter costs $9.99/mo billed annually.
What does GoDaddy charge on each sale?
GoDaddy charges card processing of 2.7% + 30¢ on each online sale through GoDaddy Payments. On a $50 card sale that comes to $1.65. A dispute costs $15, and same-day or instant payouts cost 1.75%. Starter, the cheapest plan checked here, costs $9.99/mo billed annually.
What does Wix charge on each sale?
Wix charges card processing on each sale made through Wix Payments: 2.9% + $0.30 for a standard US card, 3.7% of the transaction amount + 0.30 USD for Amex and 3.49% of the transaction amount + 0.49 USD for PayPal. On a $50 card sale that comes to $1.75. Core, the cheapest plan that accepts payments, costs $29 a month (billed yearly, paid in full upfront).
Can I sell on Wix or GoDaddy for free?
Neither Wix nor GoDaddy lets you take payments for free. Wix's free plan gives an unlimited free trial that includes publishing your site, but accepting payments from shoppers needs a paid subscription. On GoDaddy, you can set up your store for free and only pay when you are ready to publish. Wix also offers a 14-day money-back guarantee on the first upgrade to a paid plan.
Is Nation an alternative to Wix and GoDaddy?
Nation is not an alternative to Wix and GoDaddy that you can compare today. It is an AI store builder, pre-launch, with a waitlist on withnation.ai, and its pricing is not announced yet. Because no shopper marketplace has been announced, it would sit with own-store builders like Wix and GoDaddy. Nation will be added to this comparison once signup is public and pricing is published.