Quick answer
A Nextdoor business page is free, and you claim it at business.nextdoor.com/local as an owner, employee, or other authorized representative of the business. The page comes with unlimited free posts to nearby neighborhoods, while Local Deals and Nextdoor Ads are the paid ways to reach more people. Casual service providers such as dog walkers need official business documents to verify the Business Page before posting to the neighborhood newsfeed.
Nation, an AI store builder, publishes this page. It is pre-launch, with a waitlist on withnation.ai, so it is not in any comparison here. See where Nation fits.
What a Nextdoor business page is
A Nextdoor business page is the public profile of a business on Nextdoor, the neighborhood social network. Neighbors find it when they search for a type of business nearby, read recommendations on it, and message the owner from it. The page itself is free, and you claim it at business.nextdoor.com/local.
Many businesses already have a page they never made. Nextdoor says its business information comes from third-party public data, or members who recommended the business. So the first job is usually to find and claim the page that exists, rather than to build a new one.
Nextdoor for business has four parts that people often mix up. The table sets them side by side.
Who can claim a Nextdoor business page
Nextdoor says local business owners, casual service providers and home service providers can take part. The person claiming must be an owner, employee, or other authorized representative of the business.
Casual service providers, such as dog walkers and babysitters, face one extra step. They need official business documents to verify the Business Page before posting to the neighborhood newsfeed. Without those documents, Nextdoor points them to the Neighbor Made or Neighbor Services options on a member account instead of a business page.
If you sell things you make from home and have no business registration yet, that second route may be the one open to you. Check what documents your city or state asks for before you claim a page.
How to claim a free Nextdoor business page
These steps follow Nextdoor's own claiming instructions for US businesses.
Go to the claim page
Open business.nextdoor.com/local and choose the option to sign up for free or claim your free business page.
Search by name and location
Search for your business with both its name and its location. If your page does not appear, use the Not here? Create your business page link at the bottom of the results.
Choose which account manages it
Sign in with an existing account or create a new business account. You can link it to your personal neighbor account to switch between the two, but do not connect a personal account to a business account whose login you share with employees.
Verify if Nextdoor asks
Casual service providers need official business documents to verify the Business Page before posting to the neighborhood newsfeed. Have a business license or registration ready in case you are asked for it.
Fill in the page
Add your contact details, service area, hours and photos of your work and your team. Keep the contact details current so neighbors can reach you.
How Business Posts work
A claimed page includes unlimited free posts. You create them from the Content tab of the Business Page: give the post a title and a description, preview it, then choose who sees it.
The audience is a radius around the business, or specific neighborhoods. One detail catches people out: you will not see the post from your member account unless your own neighborhood is selected.
Posts can share updates, promote your products or services, give expert advice, announce an event or run a quick poll.
Local Deals: now part of Nextdoor Ads
Local Deals are paid offers aimed at chosen areas. Nextdoor has moved them into Nextdoor Ads: when you create an ad, one of the goals is Promote a sale or discount, the new version of a Local Deal ad. For deals that already existed, the budget was converted from a price per neighborhood to a daily budget.
Nextdoor's Local Deals page says you can target specific neighborhoods and ZIP codes, and neighbors can redeem the offer online or in person. It says setup can take less than 5 minutes, and that Nextdoor sends an email reminder to neighbors who saved the deal, before it expires.
A deal suits a clear, time-limited offer: a first-visit discount, a seasonal service or a market-day special. Write the terms on the deal itself so the person redeeming it knows what they get.
Nextdoor Ads and how they are billed
Nextdoor Ads run in the neighbor newsfeed on a daily budget you pick. You can take one of Nextdoor's recommended monthly plans or set your own budget and duration. Each ad goes through a quick approval process before going live in the neighbor newsfeed.
On a recommended plan the ad runs until you cancel it, and the charge is your daily budget times 31 days, charged upfront and again every 31 days. On a custom budget the charge is daily budget times the ad duration or 31 days, whichever is smaller, charged upfront. Nextdoor's own example: $8 a day for 7 days is charged $56 upfront.
Cancelling works differently on the two. On a running ad, future charges can be cancelled at any time. A custom-duration ad can be cancelled only possible if it is scheduled to run beyond a 31-day period. Because billing is upfront, start with a short custom run if you want to test before committing to a month.
Nextdoor's posting rules for businesses
Nextdoor's business page policy and posting guidelines set the rules. They start with the page itself: it must reflect the business's real-world name, and it needs a precise, accurate address and/or service area, with no P.O. boxes. Home-based sellers can relax on one point: you are not required to publicly share your address.
The biggest rule for online sellers is who may post at all. Nextdoor allows only local businesses; national brands and e-commerce companies cannot use business posting. Nextdoor adds that local franchises of national companies may post. If you sell only through a website and have no local presence, Business Posts may not be open to you.
Some businesses can keep a page but cannot post or advertise: political businesses and those selling CBD products. Others cannot have a page at all. Nextdoor's list includes pages that sell tobacco, tobacco products, tobacco paraphernalia, or electronic cigarettes; weapons, weapons accessories, ammunition, or explosives; multi-level marketing (MLM) models or get-rich-quick opportunities; and counterfeit goods.
If a business breaks the rules, Nextdoor may contact you with a warning, remove the inappropriate content, place your account on read-only access temporarily or permanently, suspend your account temporarily or permanently, or remove your business page from Nextdoor. If you think your account was suspended in error, you can ask Nextdoor for a review; it says it responds generally within 48 hours.
Where Nation fits
Nation
Category: an AI store builder
Nation says one description of what you make builds the store, then agents handle orders, customers and delivery and run ads, content and social posts, with you approving the work. It is not a neighborhood network, so it is not compared with Nextdoor here.
Limits today
- Status: pre-launch, with a waitlist on withnation.ai.
- Pricing and fees: not announced yet.
- Shopper marketplace: no shopper marketplace has been announced.
- Track record: no independent reviews or public stores yet.
Nation publishes this page. Nation is not part of Nextdoor and is not compared with it here.
Describe what you makeQuestions about Nextdoor for business
Is a Nextdoor business page free?
A Nextdoor business page is free to claim and keep. It includes unlimited free posts to nearby neighborhoods, recommendations and messages. Local Deals and Nextdoor Ads are the paid options, and you only pay for them if you choose to run them.
How do I claim my business on Nextdoor?
To claim your business on Nextdoor, go to business.nextdoor.com/local, search for the business by name and location, and sign in or create a business account. If no page exists, use the Not here? Create your business page link. You must be an owner, employee, or other authorized representative of the business.
Can I use Nextdoor for business without a registered business?
Nextdoor for business without a registered business is limited. Casual service providers need official business documents to verify the Business Page before posting to the neighborhood newsfeed. Without those documents, Nextdoor offers the Neighbor Made or Neighbor Services options on a member account so you can still tell neighbors what you do.
Can an online store post on Nextdoor?
An online store may find Business Posts closed to it, because Nextdoor's posting guidelines allow only local businesses; national brands and e-commerce companies cannot use business posting. A seller with a local presence, such as a studio, a market stall or a local service area, is closer to what the rules describe as a local business than one that ships only from a website.
How does Nextdoor charge for ads?
Nextdoor charges for ads upfront. On a recommended plan you pay your daily budget times 31 days, charged upfront and again every 31 days. On a custom budget you pay daily budget times the ad duration or 31 days, whichever is smaller, charged upfront. Nextdoor's own example is that $8 a day for 7 days is charged $56 upfront.
Who sees a Nextdoor Business Post?
A Nextdoor Business Post is shown to a radius around the business, or specific neighborhoods, which you choose before you publish. Note that you will not see the post from your member account unless your own neighborhood is selected. Posts appear in the neighborhood newsfeed alongside neighbors' own posts.