Quick answer
Shopify is the better pick when the store is the business: physical products and a catalog that keeps growing. Wix fits service businesses, creators and local shops that want a full website with a shop as one part of it. On a $50 standard card sale Shopify keeps $1.75 and Wix keeps $1.75, and on yearly billing Shopify Basic costs $29 a month and Wix Core $29 a month (billed yearly, paid in full upfront), so choose by what else the site has to do.
Nation, an AI store builder, publishes this page. It is pre-launch, with a waitlist on withnation.ai, so it is not in the list or the fee example. See where Nation fits.
How we compared
Shopify suits sellers whose store is the business, and Wix suits sellers whose website does more than sell. Both were checked against the same four questions. Fees decide less than usual here, because the standard card rate is the same on both.
- What the site is for Shopify is built around a store. Wix is built around a website that can also sell.
- Fees on each sale Card processing and any extra fee on one order, read from each platform's own pricing or fee page for a US seller.
- Monthly cost The monthly price of the plan a store would start on: Shopify Basic, and Wix Core, the cheapest Wix plan that lists accepting payments.
- Rules and limits Extra fees for other payment methods or providers, billing terms and product limits that change the real cost.
Shopify vs Wix at a glance
Shopify is shown on its Basic plan and Wix on Core, the cheapest Wix plan that lists accepting payments. The source and check date for every number are listed under each platform and at the end of the page.
What Shopify and Wix keep from a $50 sale
Fees are easier to compare on one order than as percentages. Example: one $50 order paid online with a standard US card, free shipping and no sales tax. Shopify Basic with Shopify Payments charges 2.9% + 30¢, and Wix Payments charges 2.9% of the transaction amount + 0.30 USD, so the fee on that order is the same.
- Shopify baseline $1.75 plus $29 a month billed yearly Card 2.9% + 30¢ $1.75
- Wix $1.75 plus $29 a month (billed yearly, paid in full upfront) Card 2.9% + $0.30 $1.75
Assumes a $50 order, a standard US card paid online, free shipping, no tax, no ads and no currency conversion. Some payment methods cost more on both: premium cards are 3.5% + 30¢ on Shopify Basic, American Express is 3.7% of the transaction amount + 0.30 USD on Wix, and PayPal is from 3.49% + 49¢ on Shopify and 3.49% of the transaction amount + 0.49 USD on Wix. Shopify Basic adds 2% if you use a payment provider other than Shopify Payments.
Shopify and Wix ecommerce in detail
Each platform gets the same five lines: price, fees per sale, what it is strong at, who it is best for and its main limit.
The baseline. A store builder made for selling products, where the store is the site.
- Price
- Basic plan $39 a month, or $29 a month billed yearly. The pricing page offers 3 days free, then $1/month for 3 months. Shopify also lists an Agentic plan at $0 a month for selling in AI channels, but publishing a Shopify online store needs a paid plan.
- Fees per sale
- On Basic with Shopify Payments, online card processing is 2.9% + 30¢ for standard cards and 3.5% + 30¢ for premium cards, and the international rate is the card rate + 1%. There is no transaction fee with Shopify Payments. On Basic, another payment provider adds 2%.
- Strong at
- Selling products: unlimited products on every store plan, and a card rate that drops on bigger plans, to 2.7% + 30¢ on Grow.
- Best for
- Sellers whose business is the store: physical products and a catalog that keeps growing.
- Limit
- On Basic, a payment provider other than Shopify Payments adds 2% on each sale. Orders from marketplaces cost extra past a monthly allowance: marketplace order sync is free for up to 50 orders a month, then 1% up to $99 a month.
A website builder with a store inside it. The site comes first, and selling products is one of several things it can do.
- Price
- Core plan $29 a month (billed yearly, paid in full upfront), the cheapest Wix plan that lists accepting payments. Wix's free option covers building your website with Wix’s no-code ecommerce software, adding products, setting up shipping and publishing your site. To accept payments you have to upgrade to a premium plan. The Light plan at $17 a month (billed yearly) does not list accepting payments.
- Fees per sale
- Wix Payments charges 2.9% of the transaction amount + 0.30 USD for a US credit or debit card other than American Express, 3.7% of the transaction amount + 0.30 USD for American Express and 3.49% of the transaction amount + 0.49 USD for PayPal. International cards add a cross-border fee of 1.5% of the transaction amount on top of the standard processing fee.
- Strong at
- Sites where the shop is one part of a bigger website. On Core and up, Wix's plans page also lists tools to sell services and take bookings.
- Best for
- Service businesses, creators and local shops that want one site for the whole business, with the shop as one part of it.
- Limit
- The plans page notes: Prices on the plans page are for yearly subscriptions paid upfront; other billing periods exist. International cards carry a cross-border fee of 1.5% of the transaction amount on top of the standard processing fee.
Which one fits you
You sell physical products and the store is the business.
Shopify
It is built around selling, with unlimited products on every store plan.
You expect sales to grow enough to move up a plan.
Shopify
Shopify's card rate drops on bigger plans: Grow costs $79 a month billed yearly and charges 2.7% + 30¢ on standard cards.
Many of your buyers pay with cards from other countries.
Shopify
Shopify's international rate is the card rate + 1%. Wix adds a cross-border fee of 1.5% of the transaction amount on top of the standard processing fee.
You run a service, studio or local business and the shop is one part of the site.
Wix
Wix is a website builder first, and its plans page lists tools to sell services and take bookings next to the store.
You want the site live for free before you take payments.
Wix
Wix's free option covers building your website with Wix’s no-code ecommerce software, adding products, setting up shipping and publishing your site. To take payments you then have to upgrade to a premium plan. On Shopify, publishing a Shopify online store needs a paid plan.
You want a published month-to-month price.
Shopify
Shopify lists Basic at $39 a month billed monthly. Wix's plans page notes: Prices on the plans page are for yearly subscriptions paid upfront; other billing periods exist.
Where Nation fits
Nation
Category: an AI store builder
Nation says one description of what you make builds the store, then agents handle orders, customers and delivery and run ads, content and social posts, with you approving the work. Because pricing is not announced yet, it is not compared on fees here.
Limits today
- Status: pre-launch, with a waitlist on withnation.ai.
- Pricing and fees: not announced yet.
- Shopper marketplace: no shopper marketplace has been announced.
- Track record: no independent reviews or public stores yet.
Nation publishes this page. Nation is not ranked here and will not be added to the comparison or the fee example until signup is public and pricing is published.
Describe what you makeDisclosure and method
Nation, an AI store builder, publishes this page. Nation is not ranked here and will not be added to the comparison until signup is public and pricing is published.
The page compares Shopify and Wix for a US seller who wants their own online store. No platform paid to be included, and none of the links are affiliate links.
Every plan price and fee was read on the platform's own pricing, plans or help page on 2 Oct 2026, then re-read in a separate check. Each platform's section names its source, and the full list is below.
Questions about Shopify vs Wix
Is Shopify better than Wix for ecommerce?
Shopify is better than Wix for ecommerce when the store is the business, because it is built around selling products, lists unlimited products on every store plan and cuts the card rate to 2.7% + 30¢ on its Grow plan. Wix ecommerce suits sellers whose site is mainly about a service, a studio or a local business. On a standard card sale, Shopify Basic and Wix Core charge the same rate.
Is Wix ecommerce cheaper than Shopify?
Wix ecommerce is not cheaper than Shopify on a standard US card sale. Wix charges 2.9% of the transaction amount + 0.30 USD and Shopify Basic charges 2.9% + 30¢, so a $50 order costs $1.75 on Wix and $1.75 on Shopify. Wix Core, the cheapest Wix plan that lists accepting payments, costs $29 a month (billed yearly, paid in full upfront), and Shopify Basic costs $29 a month billed yearly.
Can you sell on Wix for free?
You cannot take payments on Wix for free. Wix's free option covers building your website with Wix’s no-code ecommerce software, adding products, setting up shipping and publishing your site, but to accept payments you have to upgrade to a premium plan. The cheapest plan that lists payments is Core at $29 a month (billed yearly, paid in full upfront). The Light plan, at $17 a month (billed yearly), does not.
Does Shopify have a free trial?
Shopify has a trial: its pricing page offers 3 days free, then $1/month for 3 months. After that, Basic costs $39 a month billed monthly or $29 a month billed yearly. On Wix, you can build on the free option first, and the first upgrade to a paid plan comes with a 14-day money-back guarantee.
What does Wix charge for PayPal, American Express and international cards?
Wix Payments charges more for PayPal, American Express and international cards than for a standard US card. PayPal costs 3.49% of the transaction amount + 0.49 USD and American Express costs 3.7% of the transaction amount + 0.30 USD. International cards add a cross-border fee of 1.5% of the transaction amount on top of the standard processing fee.
Does Shopify charge a fee if I use another payment provider?
Shopify charges an extra fee when a store uses a payment provider other than Shopify Payments. On the Basic plan that fee is 2% of each sale, on top of what the other provider charges. There is no transaction fee with Shopify Payments, so on Basic you pay only the card rate, 2.9% + 30¢ for a standard card.
Is Nation an alternative to Shopify and Wix?
Nation is not an alternative to Shopify and Wix that you can compare today. It is an AI store builder, pre-launch, with a waitlist on withnation.ai, and its pricing is not announced yet. Because no shopper marketplace has been announced, it would sit with own-store builders like Shopify and Wix rather than with marketplaces. Nation will be added to this comparison once signup is public and pricing is published.